2011年1月27日星期四

Creative Industries Promotion Office in hopes of promoting its soft power

The Japanese government, however, doesn't.This past summer, Japan established a Creative Industries Promotion Office in hopes of promoting its soft power abroad. Other countries in Asia are already doing so — both South Korean and China work hard to promote their films internationally.According to the Wall Street replica Rolex 16570-BKSO Men's Watch Journal, the goal is to increase “Cool Japan” revenues to the equivalent of US$616 billion in 2020. This isn't only about selling comic books abroad as things like make-up and fashion also fall under the Cool Japan umbrella. Culturally, Japan continues carries weight — whether it be through food, fine art or even industrial design and fashion.

The mystery for Japan is latching on to what foreigners think is cool about the country, and then turning that coolness into cold hard cash. A Japanese television show polled foreigners and learned that they think the coolest thing about Japan are the country's toilets — ho-hum and “normal” to Japanese people.And Japanese people, on the replica Rolex 114270-BKAO Men's Watch other hand, might think things like its fireworks or festivals are pretty darn cool, but might find those have less appeal abroad. To help pinpoint this concept of cool, focus groups are being formed with foreigners who live in Japan, but who haven't lived in Japan long enough so the place seems normal.

Japanese Prime Minister Naoto Kan is pushing forward with Cool Japan, viewing the campaign as one of the “national projects for Japan's economic recovery in the 21st century”. Kan isn't alone. Former Prime Minister Taro Aso, now promoting cute booze, was also keen to use the Cool Japan power.For years, the concept of “Cool Japan” replica Rolex 116519 Men's Watch existed in gaming even before there was a word to describe it. As early as the 1960s, Japanese animation was being repackaged for Western viewers. If you were a gamer in the 1980s, you played Japanese games.

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